CloudControl® - Building a Successful Channel for Cloud Solutions


The move to the Cloud will have a big impact on partners, and many of you are probably wondering what will happen to channels as we know them today. We think there will still be a big role for indirect channels, but their role might be changing. One of the things that is keeping many ISVs from moving their business from on-premise to the cloud is that there is a lot of confusion around what the business model will be. If you make the investment in the technology, how are you going to sell the new solution? What is the cloud ecosystem going to look like? Can you use your existing partners, or do you need to find new ones? What is the right formula for the cloud?

To help you in your planning process, we want to share some of our thoughts and research on a few of the key elements of building a successful channel for Cloud solutions:



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