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| Alexander Woelke Regional Partner - DACH Clemensstrasse 30 D-80803 Munich Germany Office: + 49 (89) 230 66 00 12 Mobile: +49 (0) 172 745 41 14 Email: awoelke@theyorkgroup.com |
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Alexander Woelke has a 20-year track record of building successful companies. After developing his skills and experience at several multinational organizations, including Cap Gemini, he founded APT Software GmbH in 1990, and Just Technology in 1994. In 1998, after successfully selling both companies, Alex co-founded Woelke von der Brüggen, a marketing and business development consultancy focused exclusively on the technology market, which he continues to co-manage. In 2010, Alex founded Cloudbridge Consulting, a consultancy firm which focuses on the development of go-to-market strategies and channel development. Here he continues to build on his reputation as a trusted consultant on performance management, positioning consulting, sales strategies and channel-building to the world's most successful and innovative hi-tech companies.
| Janine Ege Regional Partner - DACH Clemensstrasse 30 D-80803 Munich Germany Office: + 49 (89) 230 66 00 32 Mobile: +49 (0) 172 942 74 12 Email: jege@theyorkgroup.com |
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Janine Ege has more than ten years international experience in consulting on business strategy, positioning and messaging for some of the world's largest technology companies, including Oracle, Microsoft and Siemens. After completing her studies in communications, Janine joined Woelke von der Brüggen, followed by Cloudbridge, focusing on: the planning, development and integration of international marketing campaigns; designing channel development strategies; and developing programs for to- with- and through-partner marketing. She and her team have supported dozens of local and international companies in shaping and improving their go-to-market strategy.
| Udo Wagner Regional Partner - Germany Ringstrasse 7 64342 Seeheim-Jugenheim Germany Tel: + 49 6151 679 5219 Cell: +49-151 1076 2420 Email: uwagner@theyorkgroup.com Skype: ugwagner |
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Udo Wagner has more than 15 years of international business experience. He started his international career as an International Investment Consultant at ICEP, the Portuguese Department of Investment, Trade & Tourism. At MIS, a leading German Business Intelligence company, he held several positions focused on international business development, professional services, and channel management in Germany, the United States, Brazil and Mexico. Before joining The York Group he was an International Business Development Manager at Cubeware (German BI specialist). He holds a Masters Degree in Economics from the University of Wuppertal.
| Brian Hertzer Regional Partner – Germany Hauptstrasse 71A 65510 Idstein Germany Tel: +49 (0) 6126 505 8071 Cell: +49 (0) 170 524 0411 Email: bhertzer@theyorkgroup.com Skype: brian.hertzer |
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Brian Hertzer came to The York Group from German Business Intelligence software company Cubeware GmbH, where he was an International Consultant, responsible for the recruitment, enablement and management of international partners as well as projects related to software internationalization and localization. He has also recently worked on projects for a leading German customer relationship service provider, Global Group AG, and the mobile and internet provider 1&1 AG. He currently teaches an undergraduate course in International Business and Globalization at the Wiesbaden School of Business/Hochschule RheinMain.
A graduate of the University of Iowa, he has maintained close ties to his alma mater, most recently helping to develop an experimental Business Intelligence technology group for the College of Medicine.
German Spending
on Information and Communications Technology
(Data provided by WITSA)
| Technology Sectors | Spending ($millions) |
| Hardware | 47,943 |
| Software | 27,027 |
| Services | 52,552 |
| Communications | 75,740 |
| TOTAL ICT Spend | 203,262 |
| Vertical Markets | |
| Agriculture | 533 |
| Manufacturing | 31,884 |
| Utilities | 2,955 |
| Construction | 2,179 |
| Wholesale & Retail | 15,928 |
| Transportation & Communication | 16,639 |
| Finance & Bus. Services | 42,195 |
| Other Services | 12,631 |
| Government | 38,354 |
| Consumer | 39,781 |
| Software Piracy | 27% |
ECONOMY
There are so many advantages of Central Europe and especially Germany for IT vendors:
- Germany is Europe’s largest economy and the world’s third largest market after the U.S. and Japan
- Germany is the largest market in the European Union by both population and GDP
- Germany is no. 1 export nation worldwide
- Germany has a very strong mid-market structure with 3.5 million companies
So there is a significant potential for ICT companies in this market.
INFRASTRUCTURE
Germany’s advanced infrastructure, in the center of Europe, facilitates
access to European markets in all directions; Germany thus is a springboard
to Eastern Europe. For example, Frankfurt Airport is one of the world's
most important international airports and one of the most important
air transportation hubs in Europe. These are the reasons why various
IT companies (for example Microsoft) have based their European headquarters
in Germany.
LANGUAGE
Central Europe comprises three countries with one predominant
language. The total number of the German speaking and understanding
population in Europe is estimated to be at about 200 million and is
increasing.
ICT INDUSTRY
Germany has the largest ICT market in Europe. World class human
resources and a superlative Research & Development infrastructure
make Germany fertile ground for innovation.
TIMEZONE
Germany's position at the heart of the European continent allows IT vendors from abroad to reach the entire market of the European Union and the markets of Central and Eastern Europe, with a total population of more than 850 million. Germany serves thus as a springboard to Eastern Europe.