GERMANY AND AUSTRIA

Central Europe

Alexander Woelke Regional Partner - DACH Clemensstrasse 30 D-80803 Munich Germany Office: + 49 (89) 230 66 00 12 Mobile: +49 (0) 172 745 41 14 Email: info_Germany@theyorkgroup.com

Alexander Woelke has a 20-year track record of building successful companies. After developing his skills and experience at several multinational organizations, including Cap Gemini, he founded APT Software GmbH in 1990, and Just Technology in 1994. In 1998, after successfully selling both companies, Alex co-founded Woelke von der Brüggen, a marketing and business development consultancy focused exclusively on the technology market, which he continues to co-manage. In 2010, Alex founded Cloudbridge Consulting, a consultancy firm which focuses on the development of go-to-market strategies and channel development. Here he continues to build on his reputation as a trusted consultant on performance management, positioning consulting, sales strategies and channel-building to the world's most successful and innovative hi-tech companies.

Janine Ege Regional Partner - DACH Clemensstrasse 30 D-80803 Munich Germany Office: + 49 (89) 230 66 00 32 Mobile: +49 (0) 172 942 74 12 Email: info_Germany@theyorkgroup.com

Janine Ege has more than ten years international experience in consulting on business strategy, positioning and messaging for some of the world's largest technology companies, including Oracle, Microsoft and Siemens. After completing her studies in communications, Janine joined Woelke von der Brüggen, followed by Cloudbridge, focusing on: the planning, development and integration of international marketing campaigns; designing channel development strategies; and developing programs for to- with- and through-partner marketing. She and her team have supported dozens of local and international companies in shaping and improving their go-to-market strategy.

Germany Spending on Information and Communications Technology
(Data provided by WITSA)

Technology Sectors	Spending ($millions)
Hardware	47,943
Software	27,027
Services	52,552
Communications	75,740
TOTAL ICT Spend	203,262
Vertical Markets
Agriculture	533
Manufacturing	31,884
Utilities	2,955
Construction	2,179
Wholesale & Retail	15,928
Transportation & Communication	16,639
Finance & Bus. Services	42,195
Other Services	12,631
Government	38,354
Consumer	39,781
Software Piracy	27%

ECONOMY

There are so many advantages of Central Europe and especially Germany for IT vendors:

• Germany is Europe’s largest economy and the world’s third largest market after the U.S. and Japan
• Germany is the largest market in the European Union by both population and GDP
• Germany is no. 1 export nation worldwide
• Germany has a very strong mid-market structure with 3.5 million companies

So there is a significant potential for ICT companies in this market.

INFRASTRUCTURE

Germany’s advanced infrastructure, in the center of Europe, facilitates access to European markets in all directions; Germany thus is a springboard to Eastern Europe. For example, Frankfurt Airport is one of the world's most important international airports and one of the most important air transportation hubs in Europe. These are the reasons why various IT companies (for example Microsoft) have based their European headquarters in Germany.

LANGUAGE

Central Europe comprises three countries with one predominant language. The total number of the germany speaking and understanding population in Europe is estimated to be at about 200 million and is increasing.

ICT INDUSTRY

Germany has the largest ICT market in Europe. World class human resources and a superlative Research & Development infrastructure make Germany fertile ground for innovation.


TIMEZONE

Germany's position at the heart of the European continent allows IT vendors from abroad to reach the entire market of the European Union and the markets of Central and Eastern Europe, with a total population of more than 850 million. Germany serves thus as a springboard to Eastern Europe.