CENTRAL AND EASTERN EUROPE

Jason King
Regional Manager
Luzicka 17
120 00 Prague
Czech Republic
Telephone: +420 777 351 700
Email:jking@theyorkgroup.com
Jason King



Jason is a top-flight executive with over ten years of technology sales and marketing experience across Europe (Nordics, CEE, UK) within the software and telecoms sectors. His experience spans across SMEs and multinationals including Vodafone Czech Republic. Under his direction, several powerful sales campaigns and teams have been responsible for a broad range of sales programs, from under $1M to over $100 million.

His expertise in B2B direct sales, telesales and reseller channel development has earned him significant recognition within the market. Jason Has a master’s degree in International Marketing from Glasgow, UK

Regional Spending on Information and Communications Technology
(Data provided by WITSA - www.witsa.org/digitalplanet )

  Spending ($millions)
Technology Sectors Czech Republic Slovakia Hungary Poland
         
Hardware 917 242 789 2,109
Software 478 116 450 671
Services 866 198 739 1,136
Communications 4,199 1,520 3,962 6,408
TOTAL ICT Spend 6,460 2,075 5,940 10,324
         
Vertical Markets        
         
Agriculture 15 6 16 38
Manufacturing 1,563 343 1,179 1,743
Utilities 252 84 151 265
Construction 120 21 67 134
Wholesale & Retail 677 184 556 1,366
Transportation & Communication 510 221 535 791
Finance & Bus. Services 724 244 657 1,175
Other Services 54 43 464 509
Government 851 325 568 1,291
Consumer 1,684 601 1,745 2,985
         
Software Piracy 40% 50% 42% 58%

Services available in the CEE:

Services:

· Sales Strategy
· Channel Development – direct and indirect
· Facilitation of Call Centre Development – outsourced and turnkey
· Direct Sales Force Deployment and Management
· Sales Execution – across entire sales cycle
· Negotiation (terms and conditions)
· Contract preparation

Target Industries:
· Software
· Technology - Hardware
· Telecoms
· Electronics
· Internet/Web Solutions

Country Markets:
· Czech Republic (population ca. 11 million)
· Slovakia (population ca. 5.5 million)
· Romania (population ca. 22.5 million)
· Hungary (population ca. 10 million)
· Poland (population ca. 39 million)
· Baltic States (Latvia, Lithuania, Estonia) (population ca. 7 million)

Top 5 Reasons to Consider CEE as a place to do business:

1. More money: Purchasing power in the Czech Republic has increased dramatically, with average real gross monthly wages increased from US $388 in 2001 to US $932 in 2006

2. Technologically savvy: 28% of people with university educations in CEE have Engineering and Science Degrees compared to 17% in the US.

3. Attractive SME market: 85% of businesses are catagorised as SMEs.

3. Consumers: Mobile penetration in CZ: 106%. CZ Internet: 48%; France 43% (2005)

4. Favorable exchange rates: CEE favourable - US$ 1 = 38 CZK (2001) US $ 1 = 22 CZK (2006)

5. Legal/Political: EU legislation, standardization/harmonization. The Czech Republic and Slovakia are well placed as a market to invest in sales as a means to beachhead further into E. Europe.

Top 5 Vertical Markets:

1. Software (Enterprise) and software outsourcing
2. Telecom
3. Property investments market
4. Hospitality and tourism sector
5. Automotive



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